If you are still undecided about getting into mobile e-commerce, you may want to rethink your position after reading this article.According to an Internet Retailer report by Kevin Woodward, 37% of Internet Retailer's Top 500's e-retailers have dedicated mobile e-commerce sites as compared to last year's 12%. This figure is from a study made by digital marketing firm Acquity Group, LLC. The Top 500 Guide ranks e-commerce merchants in North America based on their online sales.
Acquity Group Vice President of Digital Strategy and Design Tom Nawara was quoted in the article saying "mobile is becoming a key digital channel for many customers." He reiterated the need for online retailers to ensure that their e-commerce sites are optimized for display on mobile devices. The study also revealed the declining trend in designing mobile e-commerce sites with specific devices in mind. For example, the percentage of retailers who optimized their sites for the iPhone went down to 9% as compared to 2010's 11%. Nawara notes that this "non-specialization trend" is expected to continue as mobile browsers become more similar and adhere to shared standards. The study also revealed that 26% of the Top 500 is offering an app, as compared to only 7% who did so in 2010.
The report further notes that the retailers' reasons for having a mobile application varies but it can be often traced back to the e-commerce merchant's objectives, customer base, and the particular devices that the target market uses.
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